Hey so I was working on my Business card and got stuck on my "personal identity". I am getting different answers from people. Which one do you guys think works better?
I think the top mark is more successful of these two.
As a typographer, keep in mind that type designers are to typographers as brickmakers are to bricklayers. One makes the pieces, the other builds with them.
The removed and missing dots above the i and j are noticeable. Doing this does somewhat reinforces and implies a rigid x-height, but on the other hand, the l and t still extend above the x-height. Why remove only some pieces of the type that extend above the x-height and not all? The i's dot be under t's and the l's heights.
The lower image is much darker. It has more of a stamp effect than elegance. If you can control the ratio of positive and negative space to 50%, it will be much more successful.
With your last name rotated/upside-down, it looks dead.
don't be afraid to experiment with both sides of the card to alleviate the congestion of information and image.
noticing your bottom card specifically, i agree with james that not including the letters' dots is noticeable and looks slightly awkward.
though, an idea you may want to explore further is that white cursive J within that mustard color bounding box. i'm envisioning that design as one side of the card? depending of course on how playful you want to come off when branding yourself.
2 comments:
I think the top mark is more successful of these two.
As a typographer, keep in mind that type designers are to typographers as brickmakers are to bricklayers. One makes the pieces, the other builds with them.
The removed and missing dots above the i and j are noticeable. Doing this does somewhat reinforces and implies a rigid x-height, but on the other hand, the l and t still extend above the x-height. Why remove only some pieces of the type that extend above the x-height and not all? The i's dot be under t's and the l's heights.
The lower image is much darker. It has more of a stamp effect than elegance. If you can control the ratio of positive and negative space to 50%, it will be much more successful.
With your last name rotated/upside-down, it looks dead.
jess,
don't be afraid to experiment with both sides of the card to alleviate the congestion of information and image.
noticing your bottom card specifically, i agree with james that not including the letters' dots is noticeable and looks slightly awkward.
though, an idea you may want to explore further is that white cursive J within that mustard color bounding box. i'm envisioning that design as one side of the card? depending of course on how playful you want to come off when branding yourself.
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